How QR Codes Work

Everything you need to know about creating and using QR codes
to connect with your customers and grow your business.



Create Your First QR Code

Create QR Codes in 4 Easy Steps

From idea to printed QR code in minutes

1

Choose Your Type

Select from 14+ QR code types: URL, vCard, WiFi, PDF, Menu, Smart Review, and more. Each type is optimized for specific use cases.

2

Enter Content

Fill in your details - a website URL, contact info, WiFi password, or any content. Our smart forms make it easy to input what you need.

3

Customize Design

Match your brand with custom colors, add your logo, select a frame, and include a call-to-action. Stand out while staying scannable.

4

Download & Print

Download in PNG, SVG, or PDF format. Print on business cards, posters, packaging, or anywhere customers will see it.

Static vs Dynamic QR Codes

Understanding the difference helps you choose the right type

Static QR Codes

The destination is encoded directly in the QR pattern. Once created, it cannot be changed.

  • ✓ Free forever - no subscription needed
  • ✓ Works offline - no internet required
  • ✓ Simple and reliable
  • ✗ Cannot be edited after creation
  • ✗ No scan tracking or analytics
  • ✗ Longer URLs = more complex patterns

Dynamic QR Codes

The QR code links to our servers, which redirect to your destination. Change it anytime!

  • ✓ Update destination without reprinting
  • ✓ Full scan analytics and tracking
  • ✓ Simpler pattern regardless of URL length
  • ✓ A/B test different destinations
  • ✓ Schedule content changes
  • ✓ Perfect for marketing campaigns

The Scanning Experience

See how easy it is for customers to interact with your QR codes

QR Code Scanning Experience - Menu Display

When customers scan your QR code, they're instantly taken to your content - whether that's a menu, contact info, WiFi details, or a custom landing page. No app downloads required.

Anatomy of a QR Code

What makes QR codes scannable

Position Markers

The three large squares help scanners quickly locate and orient the QR code regardless of angle.

Data Modules

The smaller black and white squares encode your actual data using a binary pattern.

Error Correction

Built-in redundancy allows QR codes to be read even if up to 30% is damaged or obscured.

Quiet Zone

The white border around the QR code helps scanners distinguish it from surrounding elements.

Popular Ways to Use QR Codes

See how businesses connect with customers

Restaurants & Cafes

Transform your dining experience with digital menus and easy reviews.

  • Contactless menus that update instantly
  • Collect Google reviews after dining
  • Promote daily specials and events

Retail Stores

Bridge physical and digital shopping experiences.

  • Product details and reviews
  • Exclusive in-store discounts
  • Connect to your online store

Service Businesses

Make it easy for customers to find, contact, and review you.

  • Smart Review QR for more 5-star reviews
  • Easy appointment booking
  • Share contact info instantly

Events & Marketing

Create interactive experiences and track performance.

  • Event registration and check-in
  • Track print ad performance
  • Contest and giveaway entries

Real Estate

Share property information and capture leads.

  • Virtual tour links on signs
  • Property details and photos
  • Easy contact with agents

Professional Networking

Make connections that last.

  • Digital business cards (vCard)
  • LinkedIn profile sharing
  • Portfolio and resume links

QR Code Best Practices

Tips for maximum scannability and engagement

Size Matters

Minimum 1 inch (2.5 cm) for close scanning. Add 1 inch for every 10 feet of scanning distance. Business cards need at least 0.8 inches.

High Contrast

Dark codes on light backgrounds work best. Maintain at least 70% contrast between foreground and background colors.

Test Before Printing

Scan with multiple devices in different lighting. Test from various distances before mass printing to ensure reliability.

Add a Call-to-Action

Don't assume people know what to do. Add text like "Scan for Menu" or "Scan to Get 20% Off" to encourage scanning.

Use Dynamic Codes

Change destinations without reprinting. Track scans, run A/B tests, and update campaigns on the fly.

Mobile-First Destinations

Most scans happen on phones. Ensure landing pages are mobile-optimized with fast load times and easy navigation.

Ready to Create Your First QR Code?

Join thousands of businesses using KudoTaps QR codes to connect with customers.

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